Virginia Sherrell

US Sales Channel Management


Virginia Sherrell is our US Sales Channel Manager.  She is a highly successful and experienced US-based medical sales executive.  She resides in Fairhope, Alabama where one of the Directed Systems sales offices is located. 

Virginia has an extensive medical sales career for over 25 years.  She began her career with a B.A in Business Economics from Randolph Macon College in Ashland, Virginia.  Soon after, she finished her prerequisites for medical school and worked as a certified Surgical tech at Brookwood hospital in Birmingham, Alabama.  Wait-listed to University of Alabama Medical School, she took a medical sales job with Walter-Lorenz Surgical which turned into a medical distributorship opportunity and from there her medical sales career became a passion and focus.

She has owned and run Cross Surgical Sales distributorship where she specialized in maxillofacial and cranio-plating, surgical instrumentation, headlights, and drills. She was one of the top producers for the entirety of her distributorship. 

Virginia moved to an opportunity to work for 17 years in corporate America with Integra Life Sciences as one of their top producers in management.  Building on her sales experiences over the last 25 years, she created Southern Surgical Resources, Inc specializing in consulting services for building and managing medical product representation and sales force distribution for all surgical specialties for high growth US medical device companies.

Virginia is very involved with The National Charity League where she acts as the liaison for the Veterans home for the Eastern Shore Chapter. She is the mother of five and loves three dogs. She has a love of the outdoors with favorites being tennis, hunting and fishing.