Privacy Policy
Last updated: August 2026
Introduction
Directed Systems Ltd ("Directed Systems", "we", "our", or "us") is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, or otherwise interact with us.
We process personal information in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the EU General Data Protection Regulation (EU GDPR).
By using our website, you acknowledge that you have read this Privacy Policy.
If you have any questions about this policy or how we process your personal information, please contact us using the details below.
Who We Are
Directed Systems Ltd
47–51 Norfolk Street
Cambridge
CB1 2LD
United Kingdom
Email: info@directedsystems.com
Directed Systems Ltd is the Data Controller for the personal information described in this Privacy Policy.
Information We Collect
We may collect personal information that you voluntarily provide when you:
Contact us through our website
Email us
Request information about our products or services
Register your interest in demonstrations, studies or other activities
The information we collect may include:
Name
Organisation
Job title
Email address
Telephone number
Country
The contents of your enquiry or correspondence
Any other information you choose to provide
Our website may also automatically collect limited technical information such as:
IP address
Browser type
Device information
Website usage information
Cookies and similar technologies (see Section 9)
How We Use Your Information
We use your personal information to:
Respond to enquiries
Provide information about our products or services
Arrange demonstrations or meetings
Manage our business relationship with you
Improve our website and services
Meet legal and regulatory obligations
Protect the security of our systems
We will only send marketing communications where you have requested to receive them or where we are otherwise permitted to do so by law. You can withdraw your consent at any time.
Our Legal Basis for Processing
Depending on the circumstances, we process your personal information on one or more of the following legal bases:
Your consent
Our legitimate interests in operating and improving our business
Taking steps prior to entering into a contract or performing a contract
Compliance with legal obligations
How We Protect Your Information
We take appropriate technical and organisational measures to safeguard personal information against accidental loss, unauthorised access, disclosure, alteration or destruction.
Access to personal information is limited to those who require it for legitimate business purposes.
Sharing Your Information
We do not sell or rent your personal information.
We may share personal information with trusted service providers who help us operate our business, such as website hosting, email or cloud service providers. These providers are required to process personal information securely and only in accordance with our instructions.
We may also disclose information where required by law or to protect our legal rights.
International Transfers
Some of our service providers may process personal information outside the United Kingdom or the European Economic Area.
Where this occurs, we ensure that appropriate safeguards are in place in accordance with applicable data protection legislation.
Cookies
Our website uses cookies and similar technologies to help the website function, improve performance and understand how visitors use our website.
Where required by law, we will ask for your consent before placing non-essential cookies on your device.
You can manage your cookie preferences through our cookie banner or by adjusting your browser settings.
Marketing Communications
We will only send marketing emails where you have requested to receive them or where we are otherwise permitted to do so.
You can unsubscribe from marketing communications at any time by following the unsubscribe instructions in our emails or by contacting us at:
How Long We Keep Your Information
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes and enforce our agreements.
When information is no longer required, it will be securely deleted or anonymised.
Your Rights
Depending on your location and applicable law, you may have the right to:
Request access to your personal information
Request correction of inaccurate information
Request deletion of your personal information
Restrict or object to processing
Withdraw consent where consent is the legal basis for processing
Request transfer of your personal information where applicable
To exercise any of these rights, please contact us using the details provided in this Privacy Policy.
If you are not satisfied with how we have handled your personal information, you also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).
Research Studies
Directed Systems Ltd may conduct clinical evaluations, research projects or other studies.
Where participation in a study involves the collection of personal information, participants will be provided with a separate study-specific Privacy Notice explaining how their information will be collected, used, stored and protected.
Medical Device Information
Our website is intended to provide information about Directed Systems Ltd and its products.
Unless specifically stated, personal information submitted through this website is used for general business enquiries and is not used for the provision of healthcare services or clinical decision-making.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or website functionality.
The latest version will always be published on this page together with the date of the most recent update.